A2 Exam Project
My A2 exam came from a list of specifications and I chose to rebrand a wine company. I started off by researching different design companies as well as existing products for wine bottles and boxes. This gave me a good starting point as to what was already on the market and what was successful.
After researching into existing companies, I started drawing and coming up with ideas of my own to rebrand the company. I started by looking into vineyards however then broadened my images as many wine bottle labels imagry werent directly related to wine. I used some parts of traditional Italian culture as well as nature and every day objects.
Once I had finished experimenting with images by hand, I started to look more into the type design for the labels. The simple designs worked a lot better on darker backgrounds than the more Serif fonts. These worked better on lighter backgrounds. This is how I decided what to use on my red and white bottles of wine.
Once I had decided how i was going to use the text, I began experimenting digitally with images and text, as well as creating some designs for images and wine bottle labels. Creating the images in photoshop was a very long process, however I was very happy with the end results. (Click to enlarge)
I then started to combine the text and images to create designs for the wine bottles. This took a few attempts but after some playing around with differnt layouts I found the designs I was happy with.
With the final label designs and logo created I started applying them to bottles and other marketing and advertising devices.