Fru Ju 7
As my Externally Set Assessment last year in AS, our brief was to create the branding for a fruit juice company called Fru Ju 7. I used my Josh Mirman and Si Scott styled fruit as well as type to create the packaging and logo for the company. I also created labels for one of the styles of bottles using the patterns created using the fruit. The first section of this page will show my experimentation of font.
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I started with the imagery by drawing fruits using continuous line drawing. Using the continuous line drawings as templates, I created the Si Scott images and Josh Mirman images linked below.
An orange created in the style of Si Scott using fine liners.
A dragon fruit created in the style of Si Scott using fine liners.
A coconut created in the style of Si Scott using fine liners.
I then experimented with more fonts on the computer using photoshop. However I didn't like many of these outcomes and didn't use these in my final designs. I still have them shown below as they did give some influence towards my final ideas with regards to fonts.
After experimenting with fonts I decided to have a look into existing packaging and other companies that already existed to get inspiration for packaging and designs. Below is my favourite packaging anc companies that I found whilst researching.
After looking into existing products I began to experiment with my own packaging and using my own logos and images to create my own style of branding. This involved using photoshop alot to manipulate images to fit on different bottles and packaging. I created a lot of transparent areas in the images so you could see the liquid throught the packaging. Im now going to go through each design below.
The bottles above used a font I had previously experimented with on paper as well as in photoshop. I used the font as a cut out in the label as it allowed the font to look the same colour as the content of the bottle which gave each bottle a unique look for that flavour. The image I used on each of them was a Josh Mirman styled fruit that matched the flavour of the drink.
The next bottles I created were using white font and imagery on a darker coloured background. I feel this gave a good effect. I got my idea from the "Juice Squeeze" packaging. I felt the Si Scott imagery was very effective as it was created using black fine liner, meaning it looked very good when converted to white.
The bottles I created next I decided not to use any type for, and kept it purely to using images in patterns. I created labels for the bottles using patterns containing the fruit that the drink contains.
The next packaging I created was a bit different to the others as it didn't include bottles but instead sachets. I felt this was appropriate as a lot of companies are using sachets for sports drinks instead of bottles now a days. Overall I was very happy with my final products. I think in the future I may look into making more and creating the labels and putting them on actual bottles and packaging.